{"@context":"https://schema.org","@type":"NewsArticle","mainEntityOfPage":"/carajas/entretenimento/promocoes/685126/aplicativo-ze-delivery-escala-zes-famosos-para-marketing","headline":"Aplicativo Zé Delivery escala \"Zés\" famosos para marketing","datePublished":"2021-11-28T11:42:50-03:00","dateModified":"2021-11-29T13:00:42-03:00","author":{"@type":"Person","name":"POP Mark","url":"/carajas/entretenimento/promocoes/685126/aplicativo-ze-delivery-escala-zes-famosos-para-marketing"},"image":"/img/Artigo-Destaque/680000/ze2_00685126_0_.jpg?xid=1668867","publisher":{"@type":"Organization","name":"DOL","url":"/","logo":"/themes/DOL/img/logoDOL.png","Point":{"@type":"Point","Type":"Customer ","telephone":"+55-91-98412-6477","email":"[email protected]"},"address":{"@type":"PostalAddress","streetAddress":"Rua Gaspar Viana, 773/7","addressLocality":"Belém","addressRegion":"PA","postalCode":"66053-090","addressCountry":"BR"}},"description":"O Zé Delivery, aplicativo de entrega de bebidas, escolheu diferentes \"Zés\" para estrelar a maior campanha de publicidade desde sua criação, em 2015.","articleBody":"\\u0026lt;p\\u0026gt;A\\u0026#231;\\u0026#245;es de marketing foram sempre muito importantes para o posicionamento de marcas e para aproximar cada vez mais os produtos e servi\\u0026#231;os dos consumidores.\\u0026amp;nbsp;\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;Durante a pandemia da Covid-19, o n\\u0026#250;mero de entregas por meio de aplicativos de Delivery aumentou vertiginosamente, o com a chegada do Z\\u0026#233; Delivery, aplicativo de entrega de bebidas em Marab\\u0026#225;, um novo conceito de entrega mudou a cara desse servi\\u0026#231;o na regi\\u0026#227;o.\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;E agora, em um golpe de mestre, o aplicativo criou recentemente uma campanha que est\\u0026#225; dando o que falar: convidou v\\u0026#225;rios \\u0026quot;Z\\u0026#233;s\\u0026quot; famosos, para dar cupons de descontos a quem fizer os pedidos \\u0026#224;s sextas-feiras.\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026amp;nbsp;\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n \\r\\n\\r\\n\\r\\n\\r\\n\\r\\n \\r\\n \\r\\n \\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n \\r\\n\\r\\n \\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\n \\r\\n\\r\\n\\r\\n \\u0026lt;figure class=\\u0026quot;dol-img-article\\u0026quot;\\u0026gt;\\r\\n \\r\\n \\r\\n \\r\\n \\r\\n \\u0026lt;img loading=\\u0026quot;lazy\\u0026quot; class=\\u0026quot;lozad desk\\u0026quot; alt=\\u0026quot;Z\\u0026amp;#233; Roberto e Z\\u0026amp;#233; Aldo tamb\\u0026amp;#233;m est\\u0026amp;#227;o na campanha\\u0026quot; data-src=\\u0026quot;https://cdn.dol-br.parainforma.com/img/inline/680000/767x0/ze1_00685126_0_.webp?fallback=https%3A%2F%2Fcdn.dol-br.parainforma.com%2Fimg%2Finline%2F680000%2Fze1_00685126_0_.jpg%3Fxid%3D1668870%26resize%3D380%252C200%26t%3D1747878359\\u0026amp;amp;xid=1668870\\u0026quot; src=\\u0026quot;https://cdn.dol-br.parainforma.com/img/inline/680000/767x0/ze1_00685126_0_.webp?fallback=https%3A%2F%2Fcdn.dol-br.parainforma.com%2Fimg%2Finline%2F680000%2Fze1_00685126_0_.jpg%3Fxid%3D1668870%26resize%3D380%252C200%26t%3D1747878359\\u0026amp;amp;xid=1668870\\u0026quot;\\u0026gt;\\r\\n\\r\\n \\r\\n \\u0026lt;figcaption\\u0026gt;\\r\\n \\u0026lt;span\\u0026gt;\\u0026#128247; Z\\u0026amp;#233; Roberto e Z\\u0026amp;#233; Aldo tamb\\u0026amp;#233;m est\\u0026amp;#227;o na campanha |\\u0026lt;/span\\u0026gt;\\u0026lt;strong\\u0026gt;Divulga\\u0026amp;#231;\\u0026amp;#227;o\\u0026lt;/strong\\u0026gt;\\r\\n \\u0026lt;/figcaption\\u0026gt;\\r\\n \\u0026lt;/figure\\u0026gt;\\r\\n\\u0026amp;nbsp;\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;A cada sexta-feira um famoso ser\\u0026#225; a estrela da a\\u0026#231;\\u0026#227;o de marketing, chamada #Z\\u0026#201;xtou. Cada um deles vai divulgar cupons de descontos nas redes sociais. A estrela da primeira semana foi o cantor Zeca Pagodinho, que j\\u0026#225; participou de diversas campanhas da Ambev, dona do aplicativo.\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https://play.google.com/store/apps/details?id=com.cerveceriamodelo.modelonow\\u0026quot;\\u0026gt;\\u0026lt;b\\u0026gt;Em Marab\\u0026#225; o Z\\u0026#233; Delivery j\\u0026#225; est\\u0026#225; atendendo em pleno vapor, pra baixar o aplicativo clique aqui:\\u0026lt;/b\\u0026gt;\\u0026lt;/a\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;O cupom, que valer\\u0026#225; para todo o Brasil, estar\\u0026#225; nos perfis das redes sociais do cantor. O desconto ser\\u0026#225; de 40%, limitado a R$ 20, para todos os produtos dentro da loja. Apesar de ser da Ambev, o aplicativo tamb\\u0026#233;m entrega cervejas da Heineken, por exemplo. A campanha ainda ter\\u0026#225; a participa\\u0026#231;\\u0026#227;o de celebridades como Zeca Camargo, Jos\\u0026#233; Loreto, Zez\\u0026#233; Barbosa, Zez\\u0026#233; Motta e Jos\\u0026#233; Aldo. A ag\\u0026#234;ncia Gut assina a cria\\u0026#231;\\u0026#227;o.\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; data-instgrm-captioned=\\u0026quot;\\u0026quot; data-instgrm-permalink=\\u0026quot;https://www.instagram.com/tv/CWKHfYmFDDP/?utm_source=ig_embed\\u0026amp;amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot; style=\\u0026quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\\u0026quot;\\u0026gt;\\u0026lt;div style=\\u0026quot;padding:16px;\\u0026quot;\\u0026gt; \\u0026lt;a href=\\u0026quot;https://www.instagram.com/tv/CWKHfYmFDDP/?utm_source=ig_embed\\u0026amp;amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; 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\\u0026lt;div style=\\u0026quot; color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\\u0026quot;\\u0026gt;View this post on Instagram\\u0026lt;/div\\u0026gt;\\u0026lt;/div\\u0026gt;\\u0026lt;div style=\\u0026quot;padding: 12.5% 0;\\u0026quot;\\u0026gt;\\u0026lt;/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0026quot;\\u0026gt;\\u0026lt;div\\u0026gt; \\u0026lt;div style=\\u0026quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0026quot;\\u0026gt;\\u0026lt;/div\\u0026gt; \\u0026lt;div style=\\u0026quot;background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0026quot;\\u0026gt;\\u0026lt;/div\\u0026gt; \\u0026lt;div style=\\u0026quot;background-color: #F4F4F4; 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flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;/div\\u0026gt;\\u0026lt;/div\\u0026gt;\\u0026lt;/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;/div\\u0026gt;\\u0026lt;/div\\u0026gt;\\u0026lt;/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https://www.instagram.com/tv/CWKHfYmFDDP/?utm_source=ig_embed\\u0026amp;amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by Zé Delivery de Bebidas (@zedelivery)\\u0026lt;/a\\u0026gt;\\u0026lt;/p\\u0026gt;\\u0026lt;/div\\u0026gt;\\u0026lt;/blockquote\\u0026gt;\\u0026lt;script async=\\u0026quot;\\u0026quot; src=\\u0026quot;//www.instagram.com/embed.js\\u0026quot;\\u0026gt;\\u0026lt;/script\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026quot;Mais do que uma campanha, #Z\\u0026#201;xtou \\u0026#233; um movimento que mostra o quanto o Z\\u0026#233; Delivery est\\u0026#225; conectado com os anseios e comportamentos dos consumidores\\u0026quot;, diz Tha\\u0026#237;s Azevedo, CMO do Z\\u0026#233; Delivery, em nota. O Z\\u0026#233; Delivery, hoje, entrega em mais de 290 cidades, de todo o pa\\u0026#237;s. Segundo o aplicativo, nos tr\\u0026#234;s primeiros trimestres de 2021 foram feitas mais de 44 milh\\u0026#245;es de entregas, quase o dobro se comparado ao ano inteiro de 2020.\\u0026lt;br\\u0026gt;\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;b\\u0026gt;OUTROS Z\\u0026#201;S\\u0026lt;/b\\u0026gt;\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;O ex-jogador Z\\u0026#233; Roberto, que teve agens marcantes por clubes do mundo como Palmeiras, Gr\\u0026#234;mio e Bayern de Munique, e o lutador de MMA Jos\\u0026#233; Aldo, lenda do UFC, participam de uma campanha que pretende incentivar o torcedor do sof\\u0026#225; a n\\u0026#227;o assistir os jogos de seu time de cora\\u0026#231;\\u0026#227;o de m\\u0026#227;os vazias.\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; data-instgrm-captioned=\\u0026quot;\\u0026quot; data-instgrm-permalink=\\u0026quot;https://www.instagram.com/p/CWbsSD4sKds/?utm_source=ig_embed\\u0026amp;amp;utm_campaign=loading\\u0026quot; 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flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;/div\\u0026gt;\\u0026lt;/div\\u0026gt;\\u0026lt;/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;/div\\u0026gt;\\u0026lt;/div\\u0026gt;\\u0026lt;/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https://www.instagram.com/p/CWbsSD4sKds/?utm_source=ig_embed\\u0026amp;amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by Zé Delivery de Bebidas (@zedelivery)\\u0026lt;/a\\u0026gt;\\u0026lt;/p\\u0026gt;\\u0026lt;/div\\u0026gt;\\u0026lt;/blockquote\\u0026gt;\\u0026lt;script async=\\u0026quot;\\u0026quot; src=\\u0026quot;//www.instagram.com/embed.js\\u0026quot;\\u0026gt;\\u0026lt;/script\\u0026gt;\\u0026lt;p\\u0026gt;Eles fazem parte de uma a\\u0026#231;\\u0026#227;o de marketing do app de entrega \\u0026#39;Z\\u0026#233; Delivery\\u0026#39;. Para participar, os interessados devem entrar nas redes sociais do app e pedir um cupom do dia, que poder\\u0026#227;o ser aplicados em compras no app ou no site da marca.\\u0026lt;br\\u0026gt;\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;A brincadeira est\\u0026#225; justamente no nome dos dois atletas. A marca \\u0026#39;Z\\u0026#233;\\u0026#39; convidou alguns \\u0026#39;Z\\u0026#233;s\\u0026#39; famosos, entre eles Z\\u0026#233; Roberto e \\u0026#39;Z\\u0026#233;\\u0026#39; Aldo. Outro famoso que marcou presen\\u0026#231;a foi Zeca Pagodinho, o carism\\u0026#225;tico cantor que \\u0026#233; sin\\u0026#244;nimo de simpatia e cerveja gelada.\\u0026amp;nbsp;\\u0026amp;nbsp;\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026amp;nbsp;\\r\\n\\r\\n \\r\\n\\r\\n \\r\\n \\r\\n \\r\\n \\r\\n \\u0026lt;div class=\\u0026quot;\\u0026quot;\\u0026gt;\\r\\n \\u0026lt;div class=\\u0026quot;\\u0026quot;\\u0026gt;\\r\\n \\u0026lt;iframe class=\\u0026#39;mw-fit-width dol-h-465 mw-b-none\\u0026#39; src=\\u0026quot;https://www.youtube.com/embed/X61iJc7osB8\\u0026quot;\\u0026gt;\\u0026lt;/iframe\\u0026gt;\\r\\n \\u0026lt;/div\\u0026gt;\\r\\n \\r\\n \\u0026lt;description class=\\u0026quot;mw-m-t-10\\u0026quot;\\u0026gt;\\r\\n \\u0026lt;span\\u0026gt; Z\\u0026amp;#233; Delivery\\u0026lt;/span\\u0026gt;\\r\\n \\u0026lt;/description\\u0026gt;\\r\\n \\r\\n \\u0026lt;/div\\u0026gt;\\r\\n \\r\\n \\r\\n \\r\\n \\r\\n \\r\\n \\r\\n \\r\\n \\r\\n \\r\\n\\r\\n\\u0026amp;nbsp;\\u0026lt;/p\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;/p\\u0026gt;\\u0026lt;div\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;/div\\u0026gt;","keywords":"E agora, em um golpe de mestre, o aplicativo criou recentemente uma campanha que está dando o que falar: convidou vários \"Zés\" famosos, para dar cupons de descontos a quem fizer os pedidos às sextas-feiras."}
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NOVIDADE

Aplicativo Zé Delivery escala "Zés" famosos para marketing

O Zé Delivery, aplicativo de entrega de bebidas, escolheu diferentes "Zés" para estrelar a maior campanha de publicidade desde sua criação, em 2015.

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Imagem ilustrativa da notícia Aplicativo Zé Delivery escala "Zés" famosos para marketing camera A estrela da primeira semana foi o cantor Zeca Pagodinho, que já participou de diversas campanhas da Ambev, dona do aplicativo. | Divulgação

Ações de marketing foram sempre muito importantes para o posicionamento de marcas e para aproximar cada vez mais os produtos e serviços dos consumidores.

Durante a pandemia da Covid-19, o número de entregas por meio de aplicativos de Delivery aumentou vertiginosamente, o com a chegada do Zé Delivery, aplicativo de entrega de bebidas em Marabá, um novo conceito de entrega mudou a cara desse serviço na região.

E agora, em um golpe de mestre, o aplicativo criou recentemente uma campanha que está dando o que falar: convidou vários "Zés" famosos, para dar cupons de descontos a quem fizer os pedidos às sextas-feiras.

Zé Roberto e Zé Aldo também estão na campanha
📷 Zé Roberto e Zé Aldo também estão na campanha |Divulgação

A cada sexta-feira um famoso será a estrela da ação de marketing, chamada #ZÉxtou. Cada um deles vai divulgar cupons de descontos nas redes sociais. A estrela da primeira semana foi o cantor Zeca Pagodinho, que já participou de diversas campanhas da Ambev, dona do aplicativo.

Em Marabá o Zé Delivery já está atendendo em pleno vapor, pra baixar o aplicativo clique aqui:

O cupom, que valerá para todo o Brasil, estará nos perfis das redes sociais do cantor. O desconto será de 40%, limitado a R$ 20, para todos os produtos dentro da loja. Apesar de ser da Ambev, o aplicativo também entrega cervejas da Heineken, por exemplo. A campanha ainda terá a participação de celebridades como Zeca Camargo, José Loreto, Zezé Barbosa, Zezé Motta e José Aldo. A agência Gut assina a criação.

"Mais do que uma campanha, #ZÉxtou é um movimento que mostra o quanto o Zé Delivery está conectado com os anseios e comportamentos dos consumidores", diz Thaís Azevedo, CMO do Zé Delivery, em nota. O Zé Delivery, hoje, entrega em mais de 290 cidades, de todo o país. Segundo o aplicativo, nos três primeiros trimestres de 2021 foram feitas mais de 44 milhões de entregas, quase o dobro se comparado ao ano inteiro de 2020.

OUTROS ZÉS

O ex-jogador Zé Roberto, que teve agens marcantes por clubes do mundo como Palmeiras, Grêmio e Bayern de Munique, e o lutador de MMA José Aldo, lenda do UFC, participam de uma campanha que pretende incentivar o torcedor do sofá a não assistir os jogos de seu time de coração de mãos vazias.

Eles fazem parte de uma ação de marketing do app de entrega 'Zé Delivery'. Para participar, os interessados devem entrar nas redes sociais do app e pedir um cupom do dia, que poderão ser aplicados em compras no app ou no site da marca.

A brincadeira está justamente no nome dos dois atletas. A marca 'Zé' convidou alguns 'Zés' famosos, entre eles Zé Roberto e 'Zé' Aldo. Outro famoso que marcou presença foi Zeca Pagodinho, o carismático cantor que é sinônimo de simpatia e cerveja gelada.

Zé Delivery
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